In the digital marketing era, Local SEO is non-negotiable and a well-constructed topical map can exponentially boost its potential.
So, what is a topical map exactly? It's essentially a network of interrelated topics that organizes your website content in a user-friendly, searchable manner preferred by search engine algorithms.
A topical map works best when it caters directly to the common search phrases used by your target audience. Armed with this information, you can pick keywords that will attract organic traffic and build out topic clusters around them.
First and foremost, thorough keyword research must be your initial step. Using platforms like SEMRush or Google Keyword Planner allows you to find high-volume keywords with low competition linked to your services or products.
Following keyword research, create topic clusters around your primary keyword for each page. Each secondary keyword should form its own sub-topic, all linking back to the pillar content.
Incorporating a topical map into your local SEO strategy can lead to immense benefits. By get more info structuring your website content in a manner that helps search engine algorithms understand its relevance, your site will likely show up more frequently in search results, driving more traffic.
All in all, with a well-planned topical map, you can substantially improve your local SEO and make your website significantly more accessible.